Dubai, Oct. 30 -- In a blur of razors, foam, and precision, 48 barbers from the Gulf Cooperation Council (GCC) and Lebanon have set a new Guinness World Record for the most beard trims and shaves completed in one hour at Beautyworld Middle East 2025.

The record-breaking feat took place at the Dubai World Trade Centre during BeautyLive by Fresha, held in collaboration with STMNT Grooming. Working across 24 grooming stations, each team comprised a stylist and an assistant, showcasing remarkable speed, coordination, and skill.

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Visitors at the exhibition were invited to register for complimentary trims and shaves, helping the team reach a total of 190 grooming sessions within 60 minutes - averaging one every 19 second...