Hyderabad, Jan. 24 -- After the Centre issued notices to Ola and Uber over allegations of "differential pricing" based on whether users have Android or iPhone devices, both companies swiftly denied the claims.

This follows after notices sent by the ministry of consumer affairs, seeking clarification on reports that suggested the cab aggregators charged different fares for the same trip, depending on whether the customer used an iPhone or an Android device to book the ride.

Last month, several users on social media sparked a buzz by sharing evidence of a different pricing system claiming that Ola and Uber charged higher fares for customers using iPhones to book rides compared to those using Android devices.

Ola, Uber denies allegations...