Mumbai, May 22 -- The craze for reality shows in India continues to skyrocket, with massive hits like Bigg Boss, Khatron Ke Khiladi, MasterChef, India's Got Talent, and a bunch of high-voltage dance shows keeping audiences glued to their screens. And now, reality TV is about to take a bold new turn.

Gori Chale Gaon, a new show on Zee TV

In what could be a game-changing move, Banijay Asia is reportedly all set to roll out a brand-new reality show on Zee TV, tentatively titled Gori Chale Gaon. If you're picturing something along the lines of Bigg Boss or Lock Upp, think again but not too far. This time, it's glamour meets grassroots. The show will see 15 urban women celebrities stepping way out of their comfort zones and will be living in...