Mumbai, Dec. 30 -- The evolving relationship between cinema and OTT platforms has reshaped the entertainment industry in recent years. With digital viewership surging and audiences warming up to post-theatrical streaming releases, OTT giants are shelling out massive sums to secure digital rights to big-ticket films. The latest project making headlines in this space is Allu Arjun's upcoming pan-India spectacle, AA22 X A6.

Netflix bags AA22 X A6?

According to a report by Cine Josh, Netflix is said to be in advanced negotiations to acquire the all-language digital streaming rights of AA22 X A6 for a staggering Rs 600 crore. While an official confirmation is still awaited, the reported deal showcases the enormous scale and expectations surr...