Hyderabad, Jan. 4 -- What started as a fun Instagram page for a ginger cat named August has turned into one of India's most talked-about pet success stories. Managed by her human from Gurgaon and Nagaland, August earned over Rs. 4.5 lakh in a single year, as revealed through a rare income report posted on her Instagram page on December 30. This transparency caught the attention of social media users, showcasing the potential of pet influencers in India's creator economy.

A Slow Start, But Consistent Growth

August's journey didn't begin with viral fame or big brand deals. The account started the year with no earnings. Growth came gradually. In February, the account made Rs. 33,000, but March saw earnings drop back to zero. Then, in April...