Hyderabad, April 14 -- The second edition of the Umrah and Ziyarah Forum kicked off on Monday, April 14, at the King Salman International Conference Center in Madinah, Saudi Arabia.

Organised by the Ministry of Haj and Umrah in collaboration with the Guests of God Program, the forum is being held under the theme "Enriching the Experience of Umrah Performers and Visitors," running from April 14 to 16.

Building on the success of last year's inaugural forum, this year's event aims to set new standards for Umrah and visitation services, focusing on technological advancements, digital transformation, and sustainable sector investments.

The forum features a range of specialised events addressing various aspects of the Umrah and Haj system, h...