Islamabad, March 27 -- Pakistani dramas continue to dominate digital platforms, breaking records and transcending borders, especially in India. With YouTube providing global access, viewership numbers have skyrocketed, making billion-view milestones the new norm.

What was once an ambitious goal - the 1 Billion Club - has now shifted, with dramas now aiming for 2 Billion views and beyond.

Kaffara enters 2 Billion club

Among the latest to achieve this prestigious milestone is 7th Sky Entertainment's 'Kaffara', starring Ali Ansari and Laiba Khan. The drama, which aired in 2024 with 90 episodes, concluded on October 17 but continues to make waves, recently crossing 2.6 billion views. Pakistani portals are already hailing it as an 'all-time...