Mumbai, March 17 -- For over three decades, the three Khans of Bollywood - Shah Rukh Khan, Salman Khan, and Aamir Khan have reigned supreme in the Indian film industry, setting benchmarks that remain unmatched by any other stars. Their immense popularity transcends generations, making them household names not just in India but across the globe.

Each Khan brings a unique persona to the screen. Shah Rukh, the king of romance; Salman, the mass entertainer and Bhaijaan; and Aamir, the perfectionist. Their unparalleled box-office records, massive fan following, and brand value solidify their legacy as the undisputed rulers of Bollywood.

As of 2025, Bollywood's leading Khans continue to dominate the brand endorsement landscape too, commanding...