San Francisco, Aug. 31 -- In a bid to make the platform safer for its younger audience, the Facebook-owned Instagram is asking users to supply their date of birth.

The company said that it will allow them to create new safety features for young people and will help in ensuring that the company is providing the right experiences to the right age group.

"We have been clear that we want to do more to create safer, more private experiences for young people. To do that we need to know how old everybody is on Instagram, so, we have started asking people to share their birthday with us if they have not shared it previously," Pavni Diwanji, VP of Youth Products, said in a blogpost.

This information also allows the platform to personalise user ...