Hyderabad, Oct. 17 -- TV ads have always been more than just commercials in India. When movie stars step into the ad world, brands transform into blockbusters. Their star power, charisma, and screen presence often push brands to an entirely new level, turning simple products into household names. From Shah Rukh Khan's charm in luxury brands to Ranveer Singh's infectious energy for youth campaigns, Bollywood has always been the beating heart of Indian advertising.

And now, the biggest crossover between cinema and advertising is here.

Atlee Directs Rs. 150 Crore Ad

Yes, you read that right, the director of Jawan, Atlee, is helming a mega ad for Ching's Desi Chinese featuring Ranveer Singh, Bobby Deol, and Sreeleela. The project, reported...