Hyderabad, Feb. 8 -- Public Relations (PR) is very important for actors. It helps them maintain a good public image and promote their movies. PR teams handle media interviews, branding, and crisis management.

Big Bollywood actors spend Rs. 1-2 lakh per month on PR, while smaller actors pay less. PR helps actors stay popular, promote their films, and protect their reputation. Many actors also work with marketing agencies and social media teams to boost their career.

Naga Chaitanya, a well-known actor in Tollywood, spoke about a big problem-negative PR campaigns in the industry, in a recent podcast. He said that some people try to damage the reputation of other actors and their films using negative publicity. While he did not name anyone,...