Hyderabad, April 20 -- Dubai's viral pistachio Kunafa chocolate is no longer just a viral sensation on social media or a flavour adored by sweet-toothed fans around the world. The name Dubai chocolate has become a symbol of a new global economic trend with real-world consequences.

A recent Financial Times report revealed that the popularity of this treat has triggered a worldwide shortage of pistachios, driving up prices and straining supply chains.

The trend began in 2021 with the launch of the "Can't Get Knafeh Of It" chocolate bar by Emirati brand FIX Dessert Chocolatier. Combining pistachio cream, crushed pretzels, and milk chocolate, the bar was created by British-Egyptian entrepreneur Sarah Hamouda and her husband Yezen Alani, ins...