Hyderabad, Nov. 14 -- Have you ever wondered what a brand's name really means? Many companies use short names or acronyms to grab attention. PVR is one of those names that sounds simple but has a story behind it. The letters PVR stand for Priya Village Roadshow. This full form reveals a partnership between an Indian cinema hall and an Australian entertainment giant.

From Priya to PVR: Launching the Multiplex Revolution

In 1997 Ajay Bijli's Priya Exhibitors joined with Australia's Village Roadshow. They opened India's first multiplex in Saket, New Delhi, with four screens. It offered better sound, big screens, and comfy seats.

This new theatre changed how people watched movies. Audiences could see many new Bollywood and Hollywood films ...