Dubai, July 3 -- In a move aimed at redefining value-driven online shopping, Amazon United Arab Emirates (UAE) has launched bazaar - a dedicated new space within its mobile app that offers customers stylish, low-cost products across fashion, home and lifestyle categories.

Soft-launched in beta for select users, bazaar functions as a standalone experience inside the amazon.ae app, with its own search, cart and checkout. What sets it apart is its playful, intuitive design and strong focus on affordability - most items are priced under Dirham 25, with some starting as low as Dh 4.

Stefano Martinelli, vice president of Amazon Middle East and North Africa, described the launch as a fresh chapter in the company's local offering. "With bazaar,...