Hyderabad, Jan. 15 -- Once considered niche, 'Matcha' has steadily found its place in Hyderabad's cafe culture. From matcha lattes and iced blends to desserts infused with its earthy notes, the green tea has moved from being a novelty to a familiar menu staple across the city.

As Hyderabad's diners grow more curious about global food and beverage trends, the demand has shifted from simply consuming matcha to understanding it. Tapping into this evolving interest is Altr Ego in Banjara Hills, a cafe that takes the city's matcha moment further by introducing Hyderabad's first in-house matcha mill.

The matcha mill at Altr Ego

Altr Ego places matcha at the centre of its identity through a dedicated matcha slow bar, where the drink is treate...