Hyderabad, Jan. 2 -- Telugu superstar Allu Arjun is set to expand his footprint in the cinema world with the launch of his premium multiplex, Allu Cinemas, in Kokapet, Hyderabad. Slated to open during a Sankranthi release window around January 13 or 14, the upcoming cineplex has already begun creating buzz online.

Newly surfaced visuals of the property, showcasing its brightly lit signage, are going viral on social media, further adding to the excitement.

Adding to the anticipation, the official X handle of Allu Cinemas shared a New Year update on January 1, hinting at an elevated movie-going experience. "Happy New Year 2026. This year, watching films will no longer be ordinary. #ExperienceTheExtraordinary. Stay tuned!" the post read. ...