Hyderabad, Nov. 30 -- Gujarati cinema has witnessed a landmark moment with Laalo: Krishna Sada Sahaayate becoming the first Gujarati film to cross 100 crore worldwide. Made on a small budget of Rs 50 lakh, the film has grown into a cultural wave that no one expected.

From Silent Release to Unbelievable ROI

The story of Laalo is nothing short of cinematic. The film opened quietly in 2 to 3 theatres in Ahmedabad. There were no flashy promotions, no big stars and no major marketing plans. For the first few days, the film struggled. But slowly, viewers who watched it began recommending it to others. By the third week, the word of mouth became unstoppable.

What happened next is historic. Against a budget of Rs 50 lakh, Laalo has earned Rs 8...