"India Love Project" documents forbidden love in times of 'Love Jihad'
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Hyderabad, Nov. 22 -- Early in October, an advertisement by Tanishq, which showed a Muslim mother-in-law organizing a baby shower ceremony for her Hindu daughter-in-law came under an onslaught online. Netizens accused the Tata-owned jeweler brand of promoting 'Love Jihad'-a derogatory term coined by rightwing outfits opposing inter-faith marriages.
The backlash was so harsh that the brand issued an apology for hurting sentiments and withdrew the advertisement, keeping the safety of its staff in mind.
Against this backdrop, journalists Priya Ramani, Samar Halarnkar and Niloufer Venkatraman brought 'India Love Project'-an Instagram page that features personal stories of Indian couples who got married against all odds. Their display pictur...
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