New Delhi, Aug. 9 -- Highlighting the sheer need to ignite young minds about the significance of rainwater harvesting, Director General, National Mission for Clean Ganga, G. Asok Kumar said that the tradition of respecting water should be revived in our consciousness.

Recalling the 'Catch the Rain' campaign, with tagline 'Catch the Rain', where it falls, when it falls', implemented by him, as Managing Director, National Water Mission, Asok Kumar said that it was launched by the Prime Minister on the occasion of World Water Day on 22nd March 2021 in the virtual presence of over a crore people, including sarpanches from all across the country. This, perhaps, was the world's biggest launch of any water conservation campaign. "Over 47 lakh r...