New Delhi, May 21 -- Every city, every ward is echoing the mantra of #. Urban India is adopting the manta of 3R for transforming Waste to Wealth. Launched by the Union Minister, Shri Hardeep S. Puri on 15th May, 2023, 'Meri LiFE, Mera Swachh Shehar' campaign gained momentum as Cities pushed for sustainability and better LiFE. The nationwide campaign aims to nudge cities to set up RRR Centres, one stop collection centres, for citizens to contribute clothes, shoes, old books, toys and used plastic to be reused or recycled.

The Goodwill or Impact Centres in the west have been the central hub for sustainability initiatives. From recycling electronic items, clothes, old books, shoes to upscaling used items the goodwill centres paved way for sus...