Jaipur, Feb. 15 -- The upcoming IIFA Awards 2025 will play a pivotal role in redefining Rajasthan's tourism landscape, providing global recognition to new tourist destinations across the state, said Deputy Chief Minister Diya Kumari.

She added that this initiative will not only promote tourism beyond traditional hotspots but also generate employment opportunities and boost government revenue.

She emphasised that hosting major international events like IIFA annually will enhance Rajasthan's appeal as a tourism hub, driving economic growth and attracting visitors from across the world.

Addressing journalists, she highlighted the crucial role of the media in effectively communicating government schemes to the public.

During the event, sh...