India, Aug. 20 -- Falken is the premium partner and official tyre partner of Borussia Monchengladbach, a football club based in North Rhine-Westphalia that finished fifth in the German Bundesliga last season, for the 2019-20 season. Falken branding will be showcased on the advertising hoardings at the team's stadium, BORUSSIA-PARK as well as on the LED video design boards and two so-called 'cam-carpets', which are located next to the goal. The Falken logo will also feature on press walls and interview boards, while a comprehensive hospitality programme is also part of the premium sponsoring package, a press release said.
"This partnership is an important component in our strategic sponsorship programme, through which we are continuing to d...