India, March 25 -- Universal Ads, a self-serve advertising platform of Comcast Corporation (CMCSA), Monday announced that it has partnered with Measured, a leader in incrementality-based measurement.
This collaboration enables brands using Universal Ads to gain deeper performance insights and optimize their media strategies through Measured's technology.
Measured helps advertisers assess the real impact of their media spend, eliminate inefficiencies, and scale effective strategies. By analyzing inventory on Universal Ads, brands can refine their investment decisions and optimize their channel mix for maximum impact.
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