India, June 17 -- In a landmark shift, streaming platforms claimed a larger share of U.S. television viewership in May than broadcast and cable combined, Nielsen announced Tuesday.
Streaming accounted for 44.8% of total viewing, edging out broadcast's 20.1% and cable's 24.1%, which together held 44.2%.
YouTube led all streamers with a record 12.5% share, while Netflix-long the dominant on-demand service remained a close second. Disney's suite including ESPN and Hulu, Amazon Prime Video, and Roku Channel completed the top five.
Free ad-supported streaming TV channels also made notable strides: Pluto TV, Roku Channel, and Fox's Tubi collectively secured 5.7% of viewing, surpassing any single broadcast network.
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