India, Sept. 2 -- Starbucks is taking aim at the booming demand for protein-rich foods with the launch of Protein Cold Foam and Protein Lattes, set to roll out across U.S. and Canadian stores on September 29.
The move taps into shifting consumer habits, as more Americans prioritize protein for muscle health, satiety, and wellness, a trend fueled by fitness culture and the rise of weight-loss drugs like Ozempic.
The new offerings significantly boost the protein content of Starbucks drinks. Adding Protein Cold Foam to a grande beverage will provide 19 to 26 grams of protein, while the grande Protein Latte delivers between 27 and 36 grams.
The cold foam, already one of Starbucks' most popular customizations since its 2018 debut, will now be...