India, April 28 -- Spotify has paid podcast creators and publishers more than $100 million since January 2025, the company revealed ahead of its first-quarter earnings report.
The payout reflects the success of Spotify's new Partner Program, launched earlier this year to offer additional financial incentives beyond traditional advertising revenue, particularly for video podcast engagement.
The initiative marks Spotify's aggressive effort to claw back market share from YouTube, where more than half of Americans now watch podcasts, according to Edison Research. Despite Spotify's 170 million monthly podcast listeners among its 675 million global users, YouTube remains the dominant platform, having paid $70 billion to creators between 2021 an...