India, July 24 -- German sportswear maker Puma SE (PMMAF.PK) reported that preliminary sales for the second quarter declined by 2.0% on currency-adjusted basis. In addition, the company cuts its financial outlook for the full year 2025 due to a softer than anticipated topline development and including the implications from U.S. Tariffs.
On a preliminary basis, sales for the second quarter declined currency-adjusted by 2.0% to 1.942 billion euros. The sales decline was driven by the key markets North America (-9.1%), Europe (-3.9%) and Greater China (-3.9%). While the sales in the rest of APAC also declined (-2.4%), Latin America (+16.1%), EEMEA (+0.5%) continued to grow.
The gross profit margin declined by 70 basis points to 46.1%, primar...