India, July 18 -- Pop Culture Group Co., Ltd. (CPOP), a prominent player in China's cultural content industry, has announced plans to enter the cryptocurrency sector with initiatives set to roll out in July 2025.
The company intends to incorporate innovative crypto-based payment solutions into its broader business ecosystem.
The decision is rooted in three key strategic benefits. First, cryptocurrencies offer low transaction costs and fast settlement speeds, which will enhance the efficiency of Pop Culture's global ticketing and merchandise payment systems. Second, blockchain's adaptability enables seamless integration across the Company's diverse operations, including live events, digital collectibles, and artist-centered fan economies. ...