India, Aug. 15 -- Nexxen International Ltd. (NEXN), an advertising technology platform, on Friday announced that it is seeking approval to launch a new $20 million ordinary share buyback program, to begin after its current program ends.
As of July 31, about $7.2 million remained under its current ordinary share buyback authorization, which is expected to be completed before the scheduled end date of November 19.
As previously disclosed, alongside plans for a new buyback program, the company will invest an additional $35 million in VIDAA, raising its equity stake to about 6%.
The investment will back VIDAA's North American CTV expansion and is expected to boost the long-term value of the company's exclusive data and advertising monetizati...