India, July 1 -- Elon Musk has named Nikita Bier, a developer renowned for creating viral, youth-focused apps, as the new head of product at X, the platform formerly known as Twitter.
Bier's appointment comes three years after he openly suggested on Twitter that the company should hire him. "I've officially posted my way to the top," he quipped upon announcing the role.
Bier built his reputation developing teen-centric platforms, including the anonymous polling app, acquired by Meta in 2017, and Gas, a compliments-based app purchased by Discord last year. His success at crafting products that resonate with Gen Z users has drawn praise from social media experts, with one industry executive describing him as the "king of virality."
X has f...