India, June 2 -- Meta, the parent company of Facebook and Instagram, is set to launch advanced AI tools by the end of next year that will allow advertisers to fully create and target ad campaigns directly on its platforms posing a significant threat to traditional marketing and media agencies.
The tools, first reported by The Wall Street Journal, will enable businesses to generate entire ads, including images, videos, and copy, simply by uploading a product image and budget. Meta's AI will then handle user targeting, including geolocation, to ensure the ad reaches the most relevant audience. This end-to-end automation could reduce brands' reliance on external ad agencies.
While Meta already offers some AI features to optimize existing ads...