India, May 15 -- Kraft Heinz Company (KHC) Thursday unveiled HEINZ Verified, a new initiative designed to identify and highlight restaurants that serve HEINZ Ketchup, catering to the 84 percent of consumers who say they prefer restaurants that offer the brand.
Part of Kraft Heinz's Away From Home business growth strategy, the program aims to support restaurants by reinforcing their quality credentials and attracting customer loyalty.
To kick off the program, Kraft Heinz has partnered with Uber Eats as its first official platform collaborator. Users in select U.S. cities-Chicago, Dallas, Denver, Los Angeles, Miami, and Pittsburgh-can now locate HEINZ Verified restaurants through the Uber Eats app. For a limited period, customers will also ...