India, June 18 -- Infosys (INFY) and Adobe have announced a strategic collaboration to transform global marketing with artificial intelligence.
The partnership combines Infosys Aster, a suite of AI-enhanced marketing platforms and services, with Adobe's data-driven, content-focused solutions to deliver unified, personalized, and efficient marketing at scale.
Infosys Aster brings agility and intelligence to the entire marketing value chain, ranging from creative design to MarTech orchestration and performance tracking, while Adobe provides technologies for delivering seamless, real-time customer experiences across all touchpoints. The joint offering is aimed at helping CMOs deliver consistent brand experiences, accelerate growth through hy...