India, March 18 -- Frontier Airlines Inc. (FRNT) Tuesday announced that it has launched a promotional campaign offering complimentary seat selection and carry-on baggage, taking direct aim at Southwest Airlines' recent decision to introduce fees for checked luggage and seat assignments.
The budget carrier announced that passengers booking nonstop flights by March 24 for travel through August 18 will receive an Economy Bundle at no additional cost. This package includes a seat assignment and a carry-on bag when booked through Frontier's website or mobile app. Additionally, travelers flying between May 28 and August 18 can claim a free checked bag by entering the promo code FREEBAG at checkout.
Frontier's move follows Southwest's unexpected...