India, Feb. 26 -- DoubleVerify (DV) has entered into an agreement to acquire Rockerbox. The acquisition is a cash transaction valued at $85 million. DoubleVerify said the acquisition enhances DV's suite of data solutions, advancing its capabilities in end-to-end media performance measurement and AI-powered activation.
Rockerbox aggregates ad spend data across media channels and attributes conversions to help optimize media investment. Rockerbox's unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Testing solutions.
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