India, July 13 -- British alcoholic beverages company Diageo plc (DGE.L,DEO) said it has created a plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.
The company will debut the new bottle with Johnnie Walker scotch whisky in early 2021. The move is part of the company's efforts to reduce plastic waste and minimize the environmental footprint of packaging.
Diageo, the maker of Johnnie Walker, Smirnoff and Guinness, said it has formed a new partnership with venture management company Pilot Lite to launch Pulpex Limited, a new sustainable packaging technology company.
Pulpex has developed the new, scalable paper-based bottle, made from sustainably sourced pulp to meet food-safe standards. The bottle will b...