India, Aug. 21 -- Criteo (CRTO) has strengthened its partnership with Zepto, India's fastest-growing quick commerce platform, to scale retail media campaigns and enhance brand engagement across the open internet.
Using Criteo's Retail Media Offsite platform, the collaboration enables brands to deliver personalized, full-funnel advertising strategies beyond Zepto's app and website, driving return visits and higher conversions.
Industry projections show India's quick commerce sector growing 75 to 100 percent annually, outpacing traditional retail. Zepto's Chief Business Officer Devendra Meel highlighted that the partnership maximizes value for users and sellers by connecting brands to shoppers at critical points in their journey.
Criteo In...