India, June 9 -- Chipotle Mexican Grill is tapping into America's enduring love for ranch dressing with the launch of Adobo Ranch, a bold new dipping sauce set to debut on June 17 across restaurants in the U.S. and Canada. This marks the brand's first new dip since 2020's queso blanco, which helped lift sales during its release.
The new offering puts a spicy spin on classic ranch, blending adobo peppers, sour cream, and a medley of herbs and spices. Chipotle describes it as delivering a "craveable kick," designed to elevate its core menu items like burritos and bowls. Adobo Ranch will be available for 75 cents per serving, with Chipotle Rewards members receiving a complimentary portion on launch day.
The introduction comes at a crucial ti...