India, Feb. 20 -- Celsius Holdings, Inc. (CELH) announced Thursday a definitive agreement to acquire Alani Nutrition LLC for $1.8 billion, including $150 million in tax assets, resulting in a net purchase price of $1.65 billion in cash and stock. This deal merges two rapidly expanding U.S. energy drink brands, forming a powerhouse in the better-for-you beverage space, poised to meet the rising demand for zero-sugar, functional lifestyle drinks.
Established in 2018, Alani Nu is a rapidly expanding brand catering to Gen Z and millennial consumers with functional beverages and wellness products designed for a female-focused audience. Its strategic alignment enhances Celsius' presence in the energy drink market, particularly among women drivin...