India, March 13 -- Build-A-Bear Workshop (BBW) Thursday announced plans to launch a new multi-level retail experience in Orlando, Florida, by the first half of 2026.
Construction is set to begin later this year as part of the company's ongoing expansion into high-traffic tourist and hospitality destinations.
Partnering with the design firm Chute Gerdeman, known for creating immersive retail spaces, Build-A-Bear aims to enhance its signature "make your own" teddy bear experience with interactive and personalized elements.
The new location will feature a striking facade on International Drive and be positioned within ICON Park, benefiting from heavy tourist foot traffic near major theme parks.
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