India, Feb. 14 -- The Super Bowl LX Halftime Show featuring global superstar Bad Bunny generated more than 4 billion social views in the first 24 hours, becoming the most-consumed Halftime Show of all-time on NFL social platforms.
The event held at Levi's Stadium in Santa Clara, California, last Sunday, averaged 128.2 million viewers from 8:15-8:30 p.m. ET in the United States.
Immediately following the Halftime Show, Bad Bunny listens on Apple Music were up 7 times. "DtMF," "BAILE INoLVIDABLE," and "Tit Me Pregunt" were the most streamed songs immediately after the show.
In the hours following his performance, Bad Bunny's Super Bowl LX Halftime Show Set List playlist became the most-played Set List on Apple Music. The day after Super Bo...