India, June 17 -- Amazon, Google, YouTube, Apple and Walmart lead the 50 top brands that Americans can't live without, according to a recent study by marketing research firm MarketCast.

'2025 Brand Fandom 50', a sweeping research of more than 20,000 U.S. adults and nearly 300 brands over three years, reveals a look into the brands that spark deep emotional connection with U.S. consumers, and how that fandom translates into business resilience and lasting customer loyalty.

For the third year of the study, MarketCast studied 162 brands across 21 categories, zooming in on the power of Brand Fandom to drive purchase decisions and its influence on bottom-line business health.

Amazon tops the list of 2025 Brand Fandom 50. The e-commerce giant ...