India, March 17 -- Educational efforts, mainly adveritsements, have prevented nearly 450,000 youth from starting E-Cigarette use in one year, reducing the youth e-cigarette use to the lowest level in a decade, according to a study co-authored by U.S. Food and Drug Administration.
"The Real Cost" youth e-cigarette prevention campaign was found to have prevented an estimated 444,252 American youth, between 11 and 17 at study recruitment, from starting to use e-cigarettes between the years 2023 and 2024.
The Campaign, which was launched by the FDA in 2018 under the leadership of President Donald Trump, uses a variety of marketing tactics and creative advertising delivered across communication channels relevant to teens, including digital and...