France, Jan. 14 -- The French government this week launched a month-long public consultation in a bid to set up acode of good conduct for internet influencers. The project proposes to better protectconsumers as well asmakers of creative content, and willalso allow the Economy Ministryto keep fiscal tabs on a very lucrative market.

The profession of influencing has expanded rapidly over the past few years and today represents several socio-economic challenges in France and around the world.

In order to tackle the issues, the French Minister of the Economy Bruno Le Maire on Mondaylaunchedan online public consultation, to run until 31 January, with the aim of setting up a framework to better regulate this booming sector.

An influencer is ...