France, Oct. 20 -- The popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring a Muslim man and his Hindu wife after it sparked backlash by Hindu nationalists. They said the commercial promoted "love jihad",an accusation that claims Muslims furtively convertHindu women by marriage.

Following protests, Tanishq pulled its 43-second video, which showed a Hindu bride at a Hindu-style baby shower organised by her Muslim in-laws.

The advertisement aimed to portray interfaith harmony in overwhelmingly-Hindu India, where Muslims account for about 14 percent of the population of 1.3 billion.

The Tanishq tagline read: "A beautiful confluence of two different religions, traditions and cultures."

The company pasted a publi...