France, March 3 -- For the past four decades, people in the centre of France have had a cinema unlike most: one on wheels. The Cinemobile - a lorry that transforms into a movie theatre - tours towns across the Loire Valley, delivering thousands of showings to rural communities each year.

Of the 41 years that Cinemobiles have been operating, Philippe Leroy has driven them for 33.

"Time goes quickly. I don't feel like I've been doing this job for 30 years, but it's more than a job - it's a passion," he says.

With one of the day's four showings down and the second underway, driver-projectionist Leroy is taking a break outside the Jacques Tati, one of three Cinemobile trucks that crisscross the Centre-Val de Loire region, setting up in one...