France, March 27 -- The European Union has urged Facebook, TikTok, and other major tech companies to take decisive action against deepfakes and other AI-generated content by implementing clear labels ahead of the European elections in June.

The move is part ofa string of measurespublished under the EU's landmark AI legislation, approved by lawmakersearlier this month, that governs AI content on 22 "very large" social sites including Snapchat,Instagram, YouTube andX.

The European Commission wants those sites to clearly label political advertising and reduce "virality of content" and disinformation that could jeopardise the integrity of the polls.

Brussels is particularly wary about theimpact of Russian "manipulation".Risk assessment

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