Nepal, Feb. 15 -- The name game

Shakespeare said, "What's in a name? That which we call a rose. By any other name would smell as sweet." But, in the world of business, you want your brand name to be catchy and arouse curiosity, which is why there are now restaurants and stores named Sinka, Alchi, Chuplag, and Maya Ko Chino to name a few. Anweiti Upadhyay talks to some entrepreneurs who have given names of their businesses considerable thought and have tried hard to make it as unique as possible to understand why it matters.

First impressions are important and for businesses that first impression is often made by their names. It is this first impression that will set the stage for future interactions or, in this case, make someone decide...