Nepal, Jan. 25 -- You know those phrases you come up with, with your friends in the long hours of listless talks, and it just sticks with you. Before you know you're throwing them in pictures, yelling them out it group shots and naming your little coup just that. Well, that is just the story with Booze Belly. For Rushant Timalsina and his friends it was a fun word thrown around in jest, one they used as a hashtag in their posts.

Right after their high school, Rushant recalls having some time to himself. "Everyone was busy looking for colleges and applying abroad. It was then I wondered whether I could make something of myself here in Nepal," he says.

Turned out, it wasn't just him was having those thoughts. With Ashish Basnet, a friend ...