Nepal, March 22 -- In the recent years in Nepal, sports and fitness have slowly become a part of the daily life of the urban population. And with the growing numbers of the fitness inclined, active population comes the need for proper sports or athleisure wear, i.e. clothes that make such activities easier. Gym buddies Yonten Yonjan and Umeed Sherpa sensed the lack of such apparels that are affordable to Nepali consumers and thus decided to take the matter into their own hands.

"It's only natural to want to look good when working out or playing a sport," says Yonjan. "But buying athletic wear from international brands like Nike or Adidas was a little too expensive not only for us but for many fitness enthusiasts around us," he adds. And ...